The Personal Seat License Has Arrived

On Thursday, the Giants announced that every single seat in the new stadium, to be ready for the 2010 season, will come with an additional price: a PSL.

To be honest, I have been hoping that PSL’s arrived on the scene with the new stadium. The reason? To basically thin out the droves of people who hold, for example, 6-10 seats as part of their season ticket package, and in some cases, never use some or all of these tickets but rather broker them to others. Those fans will now have to make a choice on how many (if any) tickets to renew under the terms of the PSL. And ultimately this will open up opportunities for those on the ticket wait list.

But as always, you have to careful what you wish for. The Giants have already announced that every upper tier seat will come with a price of $1,000. Lower tier and mezz prices haven’t been released, but it’s quite obvious these will be more expensive (in some cases rumored to be as much as 20K per seat). It’s commonly understood right now that those in the lower/mezz levels will have three options:

  • renew at the going PSL price for their current seat(s)
  • opt to move to the upper level
  • not renew their season tickets.
  • It is also believed that choice to move to the upper level will be based on seniority. Once the upper level is filled, option 2 no longer applies.

    So I have conservatively estimated that 15-20% of current ticket holders will not renew. In a new stadium that will hold about 82,500, I believe that the first 12,000 to 14,000 fans on the wait list will have an opportunity to get season passes. But the question becomes at what price? Those seats will certainly be the highest priced seats in regards to the PSL (and face value of the ticket). So while your number finally comes up, you may not be in a position to afford it.

    The other interesting thing to point out is once the new stadium is full (meaning every PSL is assigned), the wait list as we know it becomes meaningless. If someone decides they are done going to Giant games, they will sell their PSL to the highest bidder in the open market. The first person on the waiting list doesn’t get a crack at it. 

    It also will become increasingly more difficult to get tickets at decent prices outside of the current TicketMaster ticket exhange program. Here’s why. Upper tier fans, possibly owning less seats now, will be more reluctant to sell because they want to go to the game themselves. And if they do sell, the price will be more expensive in an effort to recoup their cost of the PSL. The same thing applies to lower and mezz seat owners, and figure the cost to be even greater considering their outlay for PSL’s.

    Be careful what you wish for. Hoarding of seats will be eliminated. New fans will get an opportunity to become season ticket holders. The only question becomes, at what cost?

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